Week 13 - Google Analytics for Business Page

Especially in trying to grow a business it is very important to know and understand in what ways your business is growing whether it be from online searches, the linked content from other sources like Facebook, Twitter, etc, or from traffic generated from advertising and/or regular posts done a regular and organic way. For week 13 we are to look at Google analytics and consider what features would be the most beneficial to check daily for our business. The features from the Google analytics that would benefit my business are as follows,

• Real-Time reporting: See how many people are on your site right now, where they came from, and what they're viewing. With real-time reporting, you'll know which new content is popular, how much traffic today's new promotion is driving to your site, and which tweets and blog posts draw the best results.
• Advanced Segments: Advanced Segments let you isolate and analyze subsets of your traffic, like paid traffic or visits that led to conversions. Then you can compare segments side by side, or apply them to current or historical data.
• Content Experiments: Test variations of your pages and learn which designs bring you the most conversions.
• Audience Data & Reporting: Focus on your audience: the kinds of people they are, where they come from, how they find your content, and how loyal and engaged they are.
• Browser/OS: PC or Mac? Chrome or Firefox? The Browser / OS report shows you what people are using to view your site, so you can make smarter decisions about site layout and design.
• Custom Dimensions: Add the custom data you care about most: user data like demographics or purchase history, content data like page categories or product information, even behavioral data about those who use certain site tools.
• Flow Visualization: Flow Visualization reports let you see and analyze the path a visitor takes on your site. See where they came from, the pages they moved through, and where they exited your site.
• Mobile Traffic: Should you build a separate mobile site, create a mobile app or implement responsive design? As mobile continues to boom and consumer preferences shift, the Mobile Traffic report helps you analyze and optimize for success.
• Social Reports: The social media revolution is maturing. Are you measuring? Social reports show you the impact that social media has on your business goals and conversions. Integrated web and social data offers a holistic view of your content and community.
• Traffic Sources: How do people find your site? Use Traffic Sources to evaluate the effectiveness of your referrals, direct traffic, organic (unpaid) search keywords, and custom campaigns.
• Goal Flows: See why visitors love your site… or don’t. Visitor conversion paths show you where they enter, where they get stuck, and where they leave. You'll see the strengths and weaknesses in your site navigation, and learn where adjustments are needed to your site and your marketing plan.
• Alerts and Intelligence Events: Google Analytics monitors your website's traffic to detect significant statistical variations, then generates alerts called Intelligence Events when they occur. A closer look will bring you insights you might have missed — for example, a spike in traffic from a particular city or referring site.
• Event Tracking: How do visitors actually interact with your pages? Use Event Tracking to measure activities like downloads, video plays, mobile ad clicks, gadgets, Flash elements, and AJAX embedded elements.

Out of the long list of features that Google analytics does provide I strongly believe that the 13 features listed above would be beneficial to my webpage. Those features would really help me better analyze my business, it's growth and what my fans/audience like about my business. Regardless, it is always better to get some help from a program, like Google analytics, to provide more defined results that help guide one to better focus on their audience.